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Fuad Peters is an experienced tourism professional currently serving as the Owner of I AM CAPE TOWN since October 2016, where consulting services focus on tourism business development, marketing strategy, social media strategy, and management. As Community Lead for Travel Massive since September 2018, Fuad is dedicated to building a resilient community to enhance Cape Town's global presence. Additionally, Fuad has been a Sh'Zen Consultant since August 2010, specializing in brand development, product sales, and social media management. Fuad holds the position of Managing Director at Hout Bay Tourism Connect since February 2020, and previously worked with Cape Town Tourism in various roles from May 2004 to September 2015, including Industry Services Sales & Retention Consultant. Early career experience includes serving as an Information Officer at Peninsula Tourism from May 2002 to April 2004. Fuad's educational background includes a Certificate in Guest House Management from Intec College and a Certificate in Leadership & Skills from Common Purpose.