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Kees Jan Boonen currently serves as the Head of the Travalyst Policy Unit and Advocacy at Travalyst, focusing on unifying sustainability reporting within the travel industry. Prior experience includes leading the Travel Sustainable Program and Public Affairs for APAC at Booking.com, along with a supervisory role at the EU-ASEAN Business Council, which advocates for European business interests in ASEAN. Kees Jan Boonen also served as Vice President of the Asia Travel and Technology Industry Association, Director at Hume Brophy, and Senior Director at FTI Consulting, specializing in public policy and government affairs. Educational qualifications encompass a Master's in European Policy from the University of Amsterdam, a Bachelor's in International Management from Amsterdam School of Business, and executive education in negotiation strategies from Lee Kuan Yew School of Public Policy and Wharton.