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Reiner Spliedt is a seasoned professional in customer experience and user experience research, currently serving as the Senior Customer Experience Lead at Transport for NSW since September 2021. Previously, Reiner held various roles at musee.today, including Web Designer & Manager, Accountant, and Marketing Consultant. Experience as a UX Researcher included projects for Qantas Loyalty and web design for SMEs. Reiner's background with Qantas involved positions as a User Experience Researcher and User Trial Manager, focusing on enhancing the Qantas Frequent Flyer program through digital innovation and UX testing. Earlier career highlights include roles as Senior Consultant at Research Recruitment, Research Director at Vision Critical, Research Manager at Telstra, and Group Account Director at DBM Consultants, along with a position as Research Director for Quantitative Research at mra Marketing & Research Associates. Education was completed at the University of Hamburg.