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Atul is the Technology Advisor of TransOrg Analytics. He is also a Professor of EECS at the University of Michigan, Ann Arbor. His recent focus has been on the usage of machine learning for advanced analytics and big data problems. A recent study by his team on design flaws at financial web sites that make it hard for customers to make correct security decisions was widely cited by National Public Radio, Business Week, Barron's, BBC Digital Planet, and other news agencies.