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Wendy Parrish is a seasoned marketing leader with extensive experience in driving demand generation and revenue growth across various organizations. Currently serving as Vice President of Demand Generation at Transfr, Wendy has previously held similar roles at Teaching Strategies, LLC and Wiley Education Services, contributing to significant increases in lead generation and market share. At Switcher, Inc., Wendy achieved remarkable growth for a SaaS startup, while earlier roles included senior positions at The Learning House and Kaplan University, where impactful marketing strategies led to substantial increases in student enrollment and revenue. Wendy holds an MBA in Marketing & Finance from The Wharton School and a Bachelor of Engineering in Mechanical Engineering from Vanderbilt University.