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Geoffrey Byers is a seasoned demand generation professional with a diverse background in marketing, business development, and strategy. Currently serving as Demand Generation Manager at Transact Campus, Geoffrey received the 'Superstar for Sales Support Award' for exemplary collaboration with the sales team and successfully executed a partnership marketing campaign that achieved a 67% webinar attendance rate. As a Demand Gen Consultant at Geoff Byers, Geoffrey manages a substantial ad budget, optimizing lead generation strategies and significantly lowering cost-per-lead. Previous roles include Demand Generation Manager positions at Great Goodbyes and Knowland, where Geoffrey implemented effective lead acquisition strategies that resulted in substantial increases in qualified leads. Geoffrey also co-founded Vegan Outlets and Tea Creatures, demonstrating entrepreneurial acumen, and holds multiple degrees from W. P. Carey School of Business and The American Business School of Paris.