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Alejandro Eguia has extensive work experience in the field of SEO analysis. Alejandro started their career in 2006 as a Consultant SEO at Learning by doing. In 2017, they joined Trafilea as a Technical SEO Analyst, where they played a key role in building direct-to-consumer global brands and delivering exceptional experiences to millions of people. In 2018, they continued their role as a Technical SEO Analyst at Shapermint, a marketplace focused on body positivity and women empowerment. Alejandro also worked as a Strategic Partner at Raciones Rocha from 2019 to 2021. Currently, they serve as a SEO Teacher at Senpai Academy, starting in 2021.

Alejandro Eguia has participated in several educational programs and workshops throughout their career. In 2019, they attended the Google Expert Summit and completed the Webmaster Upgrade Workshops. The field of study for this workshop is not specified. In 2018, Alejandro also took part in the same Google Expert Summit and completed the Webmaster Upgrade Workshops once more. Alejandro attended the Google Expert Summit again in 2017, where they completed the Webmaster Upgrade Workshops with a specialization in Webmasters. In 2015, Alejandro participated in the Google Expert Summit and completed the Taller de actualización para Webmasters, with a focus on Webmasters. In 2013, they took part in the Google Expert Summit once more and completed the Webmaster Upgrade Workshops with a specialization in Webmasters. Additionally, in the same year, Alejandro attended a training program at ekoparty, where they studied Network Forensic Analysis. In 2011, they attended BASE4 University and gained certification as a Professional Penetration Tester. In 2009, Alejandro completed a course on Search Marketing Advanced SEO at the Universidad de Palermo. In 2008, they attended Universidad ORT Uruguay and completed a program on Web Programming. Prior to that, Alejandro completed a Technical Computer Repair diploma at Universidad ORT Uruguay from 2006 to 2007. Before shifting their focus to the field of technology, Alejandro pursued a degree in Medicine at Universidad de la República from 2003 to 2007, although this degree was not finished.