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James Stirk started their career in the hospitality industry as a Cocktail Bar Tender at TGI Fridays before venturing into the tech industry. With extensive experience in sales and leadership roles at companies like Oracle, McAfee, and BAE Systems Applied Intelligence, James later joined FinancialForce to lead the stabilization and growth of the EMEA arm. After a sabbatical at Zerooba in 2021, James is currently serving as the Chief Executive Officer (Interim) at Tradeshift. James's educational background includes a Bachelor's degree in Business and Finance from the University of Central Lancashire.