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Anina Waesche is an accomplished creative leader with extensive experience in the advertising and marketing industry. Currently serving as Creative Lead at Trade Republic since April 2022, Anina oversees the Creative Studio and guides the brand's creative direction across multiple channels in 17 European markets. Significant milestones include executing a comprehensive rebrand and launching major marketing campaigns. Previous roles include Senior Art Director at Jung von Matt SPREE, where Anina developed 360° campaigns for clients like AMORLIE and HARIBO, and Art Director at BBDO Group Germany, creating award-winning campaigns for brands such as Ford and Wrigley's. Anina's accolades include multiple prestigious awards at ADC Germany, Cannes Lions, and the NY Festival. Educational credentials consist of a B.A. in Kommunikationsdesign from Hochschule für Technik und Wirtschaft Berlin and a semester in Communication Design at the University of Technology Sydney.