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Felicitas Lentz is an accomplished marketing professional currently serving as the Chief Marketing Officer at TRACK GmbH since May 2024. Felicitas recently took a brief sabbatical from February to April 2024. Prior to this role, Felicitas was the Managing Director and Senior Consultant at The Observatory International from September 2015 to April 2024, where expertise was contributed to optimizing marketing and communications strategies for global clients. Experience also includes a position as Projektleitung und Senior Consultant at cherrypicker from January 2009 to July 2015 and as Werbekauffrau at Grey Worldwide from August 1999 to January 2002. Felicitas holds a Magistra Artium degree in Communication, Psychology, and Economy from Westfälische Wilhelmsuniversität Münster, completed in 2007.