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Uzair Ashraf is a Senior Performance Manager at GroupM, where a significant achievement includes launching Onic (Circles) in Pakistan and leading a digital performance marketing campaign that garnered over 90,000 signups in just 14 days. Prior experience includes serving as a Senior Media Planner - Digital at Starcom, where strategic planning led to over 4 million app installs for My Telenor App in 2022. Uzair's career began at Zenith as a Digital Media Intern, progressing through roles at Digitz Pvt Ltd, including Digital Media Planner and Digital Media Planning & Buying Executive. Uzair holds an MBA in Media Management & Marketing from the Institute of Business Management and a BBA from Iqra University, alongside earlier education in commerce and science.