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Julie Wakley is an accomplished marketing professional with extensive experience in strategic roles across leading organizations. Currently serving as Head of Great Britain at Tourism Ireland, Julie oversees consumer marketing initiatives, having previously held the role of Deputy Head. Prior experience at the BBC included positions as Current Affairs and Politics Marketing Manager and Creative Marketing Manager. Julie's diverse background encompasses key marketing roles at AMV BBDO, No10 & Cabinet Office, Central Office of Information, and other prominent institutions. Notable achievements include leading the ambitious 'GREAT Campaign' and pioneering recruitment efforts for the Army. Julie holds a degree in Economic and Social History from the University of Liverpool and a CIM Postgraduate Diploma in Marketing from London Metropolitan University.