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Samar Majali has a strong background in strategy and media planning. They started their career as a Credit Officer in the SME's Department at Investbank in 2010 and later became a Social Media Account Manager at Prodigi Corporation in 2012. They then transitioned to Leo Burnett, where they held roles as a Senior Social Media Community Manager and Social Media Manager. In 2017, Samar joined Mindshare as a Digital Media Manager, and later became a Connection Planning Manager. They then moved on to °Õ´Ç³Ü³¦³óé! as the Director of Strategy and currently hold the position of Associate Vice President, Strategy.

Samar Majali earned a Bachelor's Degree in Actuarial Science (Mathematics Faculty) from the University of Jordan, completing their education from 2005 to 2010. In 2018, they obtained certification as a Facebook Certified Planning Professional from Facebook Blueprint.