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Margarida Rodrigues is a seasoned professional with extensive experience in sales, negotiation, and training across various companies, currently serving as a Performance Coach and People Development Consultant at B.Valued since April 2016. Additionally, Margarida holds roles as a Training Associate at Total Negotiation Group and as a Guest Lecturer and Coordinator for post-graduate programs at IPAM. Previous positions include Sales Management Executive Master Coordinator and Guest Lecturer at Universidade Europeia, and significant leadership roles at PepsiCo, where responsibilities included managing a business of 70MM€ and leading a team of 25 in organized trade sales. Margarida started the career at Grupo Pão de Açucar and Auchan Portugal, advancing through various management roles and honing expertise in sales strategy and category management. Margarida holds a degree in Business Administration and Economics from Iscte - Instituto Universitário de Lisboa, earned between 1983 and 1988.