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Lars Engbert holds extensive experience in business development and account management within the technology and manufacturing sectors. Currently serving as Account General Manager at HP since February 2022, Lars also operates as OEM Global Account Manager at Lenovo and Business Development Manager for Europe in the Automotive & Manufacturing sector at SATO Europe. Additionally, Lars functions as European Business Development Manager for Auto ID at TOSHIBA TEC EUROPE. Prior roles include International OEM Manager at JADAK Tech, OEM Sales Executive at Honeywell Security, and OEM Territory Account Manager at Motorola Solutions. Lars possesses a Diploma from the University of St.Gallen, specializing in Managing Growth in Technology Firms, a Master’s degree in Communication from the University of Münster, and a Dipl.-Paed. in Clinical/Medical Social Work from FH Münster.