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Keith Laing has a diverse work experience, starting with their current role as Director of Performance Media at Torstar Corporation since 2022. Prior to this, they worked at TD for over a decade, taking on various roles including Manager of Performance Marketing, Associate Manager of Digital Capabilities, Associate Manager of Paid Search, and Analyst of Digital Marketing. Before joining TD, Keith worked at Hudson's Bay Company as a Marketing Coordinator and Copywriter. Keith also had a short stint as a Freelance Reporter at the Stratford Gazette. Keith has demonstrated expertise in performance marketing, digital capabilities, and web updates throughout their career.

Keith Laing attended Niagara College from 2005 to 2007, where they pursued a degree in Journalism with a focus on Print. During their time at the college, they studied subjects such as English and Law.