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John Camacho is an accomplished sales and marketing leader with extensive experience in various roles within multiple organizations across Latin America. Currently serving as Head Of Sales Latam at Torre since July 2024, Camacho previously held positions including Country Manager for Mexico at ODILO and VP Enterprise & Higher Ed at Crehana. Noteworthy roles at Crehana also included Head Of Higher Education Latam and Country Manager for Colombia. In earlier positions, Camacho was the Sales & Marketing Director at Digital Snap and the Chief Revenue Officer at RUBICA, where leadership focused on growth and innovation in sales and marketing strategies. Camacho's academic background includes a degree in International Business from Politécnico Grancolombiano.