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Jennifer Li started their work experience in 2011 as a Co-Leader for the Team of Hardware and Building Material at Global Market Group (GMC). Jennifer then worked as a Buyer Consultant for the Team of Household Appliances and Electronics at Global Market Group from July 2011 to August 2011. In 2011, they also worked as a Brand Ambassador for China Daily from June 2011 to November 2011. In 2013, Jennifer interned as a Marketing & Product Development Intern at Willing Beauty Company from September 2013 to December 2013. Jennifer then worked as an Assistant Business Manager at THE TAILORY NEW YORK from May 2014 to August 2014. Finally, they joined TopView Sightseeing in September 2014 as a Marketing Coordinator, and later became the Head of Marketing in October 2014.

Jennifer Li has a Bachelor of Arts (B.A.) degree in English Translation & Interpreting from Guangdong University of Technology, which they obtained from 2008 to 2012. In 2010, they also attended Columbia University for the American Language Program. Later, from 2012 to 2014, Jennifer pursued a Master of Science (MS) in Integrated Marketing with a specialization in Digital Marketing at New York University.

In terms of additional certifications, Jennifer obtained the Hootsuite Platform Certification from Hootsuite in April 2017 and the Google AdWords Search Certificate from Google in January 2018.