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Sian Austen has a diverse work experience in the marketing field. Sian started their career as an Online Marketing Assistant at Center Parcs in 2007 and then moved on to become an Online Marketing Executive at Holland & Barrett in 2008. Sian worked in that role until 2011 when they joined Topps Tiles Plc as the Head of Marketing & Online. Sian later became the Director of Marketing at Topps Tiles Plc in 2017.

Sian Austen attended the University of Leeds from 1999 to 2002, where they earned a Bachelor of Arts (B.A.) degree in English Language and Literature/Letters.