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Erik Wallin serves as the Head of Sales Key Accounts at Too Good To Go since October 2024 and as a strategic advisor at MemoryTalk since June 2024. Previously, Erik held advisory roles at 2Cart.ai and was the CEO and Co-Founder of Northfork, where a significant transformation from B2C to B2B SaaS was achieved, resulting in over 20% year-over-year growth. As the Director of Sales and Marketing and co-founder at Gastrofy, Erik focused on B2B offerings and key partnerships, notably with Walmart US. Erik's career also includes founding roles at Trigger Stockholm AB and BagHitch, as well as key account management at Danone and Arla Foods. Erik holds a Master of Business Administration from Uppsala University and certifications from StyrelseAkademien and Swedish Maritime Academy.