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Mariana Plana Alemany is a seasoned professional with extensive experience in marketing and management across various sectors. Currently serving as Country Manager for Spain and Portugal at TonyBet since January 2023, Mariana previously held the positions of Head of Marketing and CRM and CRM Manager at PASTÓN.es from June 2017 to January 2023. Prior roles include Marketing and Community Manager at Síntesis y Acción, Store Manager at Multiopticas Newco, and Marketing Manager at MAXCOLCHON SL. Mariana's background also encompasses significant roles at Hospital de Manises, including Marketing, Communication and CSR and Technical Agreements and Alliances. Educational qualifications include an MBA from EAE Business School, a Master's in Marketing and Commercial Management from ESIC Business & Marketing School, a degree in Market Research and Techniques from the University of Valencia, and a degree in Business Sciences from Universidad Miguel Hernández de Elche.