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Tsipora Lorch is a seasoned professional with extensive experience in research and marketing. Currently serving as Vice President at Toluna since January 2025, Tsipora has held similar leadership roles, including Vice President of Research at MarketCast from March 2022 to June 2024, and at Phoenix Marketing International from January 2019 to February 2022, where positions included Vice President and Research Director. Prior experience at THE NIELSEN COMPANY spanned nearly a decade, encompassing roles from Research Analyst to Research Director. Tsipora began a career in research following internships at Added Value and Ipsos ASI, with foundational academic credentials from Brandeis University, where a BA in International and Global Studies was earned.