Karim Osman is an experienced Art Director and Brand Strategist currently working at TOLD since February 2024, specializing in Branding Design, Visual Narratives, and Strategic Brand Experiences. Prior to this role, Karim served as the Design Lead at MO4 Network from May 2021 to December 2023 and held the position of Senior Art Director at Al-Futtaim from September 2016 to March 2019. Additional experience includes roles as Design Director at Sandaak and Senior Graphic Designer, focusing on innovative bike advertising. Earlier in the career, Karim was a Marketing Intern at ExxonMobil and a Graphic Design Specialist at MECA EGYPT, where responsibilities included managing marketing materials and online marketing initiatives. Karim holds a Bachelor's degree in Mass Communication with a concentration in Advertising Design and Public Relations from Cape Breton University and further education from The American University in Cairo.