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Prior to founding TMRW, Joshua and his TMRW co-founder Alan Murray-with whom he has been business partners for 20 years — founded, seed-funded, and served as co-CEOs of several companies at the intersection of data, machine learning, and software development. The scale and technical achievement of these firms was significant. The most recent to exit was Integral Ad Science (purchased by the private equity firm VISTA for $850 million in 2018), which processed more than 180 billion real-time data transactions daily.

His keen ability to recognize patterns in problems and technologies drawn from traditionally siloed fields has led Joshua to develop solutions where others have allowed for stagnation or acceptance of suboptimal experience and outcomes. His ventures have been unique category creators, establishing entirely new business models which others have emulated.