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Currently the Vice President of Strategic Innovation at Philip Morris International, Arthur has a long history as a pioneer in digital marketing and marketing innovation.

Part of the early team at agency.com, Arthur went on to run the San Francisco office of Ogilvy & Mather’s OgilvyOne where he led digital efforts for such brands as Yahoo! and Cisco. Arthur left Ogilvy and co-founded the award-winning digital agency CreativeFeed, which made the list of Fortune’s 100 fastest growing U.S. agencies.

Arthur’s work has garnered awards including the One Show, @d:Tech Award for Best Consumer Site, Adweek’s Best Online Campaign of the Year, and the MSN Creative Award for Best Rich Media.

Known for his humor, Arthur also launched the popular “Squeeze The Banker” stress dolls as an antidote to the 2008 financial crisis. Born and raised in Paris, Arthur received his MFA from Yale University and Ecole National Superieure des Arts Decoratifs.