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Nuruddin Al Fithroh has a diverse and extensive work experience spanning various leadership roles in sales and operations. Starting in 1994, they worked as a Sales Supervisor at PT. GE Lighting Indonesia. Nuruddin then joined PT. Excelcomindo Pratama Tbk. in 2002 as the Regional Sales Operation Manager for Central Java. In 2005, they moved to PT. XL Axiata Tbk., where they held multiple roles, including GM Sales Operation for the Central and East regions, VP for the North, Central, and Jabodetabek regions, and VP Channel Strategy & Management.

From 2015 to 2019, Nuruddin worked as the Sales Director at PT Kudo Teknologi Indonesia (KUDO), overseeing business performance and developing a sales team. Nuruddin then joined Grab in 2019 as the Head Of Operations for GrabKios, responsible for managing business operations and strategic planning. In 2020, they were promoted to Director of GrabKios, where they further managed business operations and revenue, implemented policies and procedures, and promoted services to clients.

Most recently, in 2022, Nuruddin became the Chief Sales Officer (CSO) at TipTip, where they lead the sales team and oversees the company's sales strategy. Throughout their career, they have demonstrated expertise in sales enablement, team management, strategic planning, and revenue growth.

Nuruddin Al Fithroh attended the Institut Teknologi Sepuluh Nopember Surabaya from 1988 to 1994. Nuruddin obtained a Bachelor's degree in Electrical Engineering (S1) as well as a Bachelor of Technology (B.Tech.) in Electrical Engineering Technologies/Technicians.