Matthew Micallef is a seasoned professional in customer experience and optimization, currently serving as a CX Conversion Rate Analyst at Tipico since January 2023. Previously, Matthew held multiple roles at William Hill International, including Experimentation & CX Manager and Customer Optimisation Manager, from May 2018 to January 2023. Earlier experience includes positions as a Front-End Web Developer at msales.com, Frontend Optimization Specialist at Betsson Group, and various roles at GFI Software, culminating in expertise in frontend development and website management. Matthew earned a BSc (Hons) in Creative Computing from Goldsmiths, University of London, in 2013.
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