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Catalina Lee has over 15 years of work experience in marketing and product management. Catalina began their career at American Express in 2006, where they held the roles of Assistant Marketing Manager, Marketplace Development, Merchant Services North America and Marketing Manager (Acting), Marketplace Development, Merchant Services North America. In 2009, they moved up to Manager, Digital Innovation Labs - Social Media Customer Acq., International Marketing Capabilities, Manager, Mobile Engagement & Customer Experience, International Marketing & Product Capabilities, and Manager, Digital Capabilities, International Marketing & Product Capabilities Team, as well as Senior Marketing Analyst, Aeroplan Portfolio. In 2014, they joined Zynga as a Product Marketing Manager. Catalina then moved to Wattpad in 2016, where they held the same role. In 2017, they joined Drop as VP of Marketing, Sr. Director of Marketing, and Director of Marketing. Most recently, in 2022, they joined Tiny Health as Marketing Lead - VP of Marketing.

Catalina Lee has a BCOM (Honours) in Commerce (Specializing in Marketing and Management of Information Systems) from Queen's University and a Certificate in E-Marketing from the Canadian Marketing Association. In addition, they obtained an Advanced Growth Strategies certification from Reforge in May 2019.