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Nicole Lobo is an experienced marketing professional specializing in growth marketing and paid media strategies. Currently serving as a Growth Marketing Strategist at Tinuiti since July 2024, Lobo previously held the position of Senior Paid Media Strategist at Powered by Search from June 2022 to July 2024. Prior roles include Digital Advertising Team Lead and Senior Digital Ads Specialist at Northern Commerce, and Paid Media Specialist at iProspect. Lobo's career began with a focus on marketing and consumer behavior, including roles as a Marketing Intern at Bear Necessities Pediatric Cancer Foundation and a Research Analyst at Media.net, where significant achievements included managing a team and driving revenue growth. Lobo holds advanced degrees in Marketing and Sociology from Loyola University Chicago and the University of Mumbai, respectively.