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Efrén Belinchón Salas is a seasoned professional with extensive experience in data management and business development. Currently serving as Senior Data Manager at °Õ¾±²Ôá³¾¾±³¦²¹ since November 2019, Efrén focuses on business growth and projects that enhance data value, management, and governance. Concurrently, Efrén is a professor in the Data Governance Program at MBIT School. Previous positions include Chief Operating Officer at Weplan Analytics, Director of Operations and Transformation at Tecnología y Personas, and Director of Consulting & Digital Transformation at playthe.net. Efrén's career spans nearly two decades, including significant roles at Capgemini, Telvent Global Services, and Accenture, demonstrating a robust background in project management and consulting. Efrén holds an Executive Master in Innovation from Escuela de Organización Industrial and a degree in Mining Engineering from Universidad Politécnica de Madrid.