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William Alves dos Santos currently serves as a Senior Specialist in Customer Experience Lifecycle at TIM Brasil, where responsibilities include business planning, KPI management, and data analysis. With a career encompassing various roles in analytics and planning, including positions at SKY Brasil and I3S Serviços Compartilhados, William has extensive experience in strategic studies concerning regulatory bodies and customer retention efforts. Additionally, William is involved in education as a teacher for Excel, Power BI, and SQL. William holds an MBA in Project Management from FGV and a degree in Electrical and Electronic Engineering from Uninove.