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Tanatha Sitongon currently serves as the TikTok Live-Agency Manager at TikTok, having joined the company in August 2024. Prior to this role, Tanatha held various positions at ShopBack, including Senior Account Manager and Business Development Manager (Affiliate) from July 2021 to August 2024, focusing on business development and merchant partnerships. Previous experience includes working as an Account Manager at Rabbit Rewards, an Associate Market Manager at Expedia Group, and an Account Manager at Booking.com, among other roles in hospitality and sales. Tanatha holds a Bachelor's degree in Ecotourism and Hospitality Management from the International College for Sustainability Studies, Srinakharinwirot University, completed in 2009.