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Simba Bai is an accomplished executive with extensive experience in e-commerce and digital leadership. Currently serving as the General Manager of Fashion and Liveshopping for TikTok Shop US since December 2022, Simba also holds the position of Executive Leader of TikTok Shop US, overseeing various departments including Food/Beverage & Health and Live Shopping. Simba is a Board Member and Leader of the Digital Forum for the Global P&G Alumni Network, contributing to the community since January 2024. Previously, at Alibaba Group as the Ecommerce Operation Director, Simba managed Tmall's Babycare, Stationery, and Education category, achieving significant business success, including oversight of $15 billion in annual GMV. As the Founder and CMO of Moorigins Steak, Simba established a leading brand in the steak catering industry with significant market share and strategic partnerships. Early career experience at Procter & Gamble involved heading digital initiatives. Simba holds a Bachelor's degree in Electrical and Electronics Engineering from Xi'an Jiaotong University.