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Shadi Nayyer is an experienced professional in marketing and community development, currently serving as the Global Head of Creator Programs and previously as the Head of Community for North America at TikTok. Prior roles include Creator Development and Education Lead at TikTok and Sr. Marketing Manager, Community at Twitch. Shadi also held positions such as Sr. Marketing Manager of Growth at EAT Club, Marketing Manager for Content and Events at Realm Inc, and Head of Growth for West Coast content acquisition at Culture Trip. Shadi holds a Bachelor of Science degree in Business Economics from UC Santa Barbara.