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Lars Ernst is an experienced marketing professional currently serving as the Head of Marketing for DACH, CEE & IL at TikTok since June 2020, where previously held roles included Marketing Lead and Marketing Manager for the DACH region. Prior to TikTok, Lars Ernst worked as the Country Marketing Manager for Germany at Uber and held multiple positions at foodspring, including Global Head of Brand Marketing and Head of Content Strategy for DACH. Lars Ernst's career also includes experience as Managing Editor and Copywriter/Editor for embee-music.de, Digital Brand Consultant at TWT Digital Group, and Social Media Consultant at Paul Hewitt. Educational qualifications include a degree in Leadership & Strategy from Harvard Business School Executive Education and a degree in Marketing & Communications Management from Walter-Eucken-Berufskolleg Düsseldorf.