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Kenneth Liu is an experienced professional in music content strategy and investments, currently serving as Head of Global Music Content Strategy & Investments at TikTok, where Kenneth also holds the position of Operations Lead of E-commerce and Council Member of TikTok Indonesia. Prior to TikTok, Kenneth served as Launch Lead for DiDi in Sub-Saharan Africa and held roles at Macquarie Group as Investment Manager of MIRA, EQT Group as Senior Investment Associate, and Morgan Stanley as Associate. Kenneth Liu holds a Bachelor of Arts (BA) with Honours in Mathematics from the University of Oxford and a Master of Business Administration (MBA) with a Private Equity Fellowship from Columbia Business School.