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Karl Haddad is an accomplished creative professional with extensive experience in advertising and marketing. Currently serving as the Head of Global Creative Lab for Global Agency and Accounts at TikTok since November 2020, Karl previously held the role of Global Creative Lead in Global Business Marketing. Prior freelance work included positions as Group Creative Director at various agencies including StrawberryFrog and Sauce Idea Lab, showcasing versatility across numerous high-profile projects. Karl's earlier career highlights include serving as Creative Director at Grey NY and ACD Art Director at Deutsch LA. With foundational skills honed through internships at renowned firms such as Crispin Porter + Bogusky and Saatchi & Saatchi, Karl's educational background includes degrees in Art Direction and Fine Arts from the Miami Ad School and Académie Libanaise des Beaux-Arts.