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Jialin Zhao is a seasoned professional in marketing science with extensive experience across leading companies. Currently serving as a Measurement Partner at TikTok since July 2024, Jialin previously held the position of Senior Manager in Marketing Science at VideoAmp from December 2023 to June 2024. Prior to that, Jialin was a Marketing Science Partner at Meta, working with global CPG advertisers including Estee Lauder and Coca Cola to develop measurement strategies across multiple regions. Jialin's career also includes roles at Carat USA and MediaCom, focusing on global media analytics and marketing analytics for major brands like Microsoft, Sony PlayStation, and Adidas. Early career experiences include positions at Socialix, SimilarWeb, Procter & Gamble, and BESTSELLER. Jialin holds a Master of Science in Integrated Marketing from New York University and a Bachelor of Applied Science in Chemical Engineering from Beijing University of Chemical Technology.