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Ellie McDonald is an accomplished content operations and management professional with extensive experience spanning over a decade in the media and digital marketing sectors. Currently serving as Content Operations Lead for TikTok LIVE AUNZ+ since February 2023, Ellie previously held roles such as TikTok LIVE Operations Manager and Content Curation Manager for Instagram Reels ANZ. Prior to these positions, Ellie was Head of Social and Email at Bauer Media Group, where responsibilities included leading social media strategy and managing key relationships with platforms like Facebook and Instagram. Additional experiences include various editorial roles at Bauer Media Australia, where duties encompassed content strategy, team management, and digital health and lifestyle content editing. Ellie holds a Bachelor of Communication in Journalism from the University of Newcastle and completed a study abroad program at SUNY Buffalo State.