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Dan Forrest is an experienced e-commerce professional currently serving as the Head of E-Commerce Centre of Excellence, Strategy & Operations for TikTok in the UK since July 2022. Leading a team of industry experts, Dan focuses on optimizing commercial operations across various key pillars in TikTok's UK e-commerce business. Previously, Dan held several roles at TikTok, including Head of E-Commerce for the Beauty & Personal Care sector, and E-Commerce Category Lead for Personal Care. Prior to TikTok, Dan served as Head of Commercial for E-Commerce at Reckitt, overseeing global strategy and operations concerning partnerships with Amazon across 23 markets. Dan’s career began at Tesco, progressing through various roles in commercial management, and further developed at Amazon as a Senior Vendor Manager across multiple European markets. Dan holds a 1st Class BA (hons) in International Business from the University of Hertfordshire and has studied international business at the University of Oklahoma.