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Balraj Saini is an experienced professional currently serving as the Innovation Lead and Industry Education for TikTok in the APAC and MENA regions, focusing on partnerships with startups and developing TikTok's Academy and Industry Education Strategy. With a background in product marketing and significant leadership roles, Balraj has led key measurement and data partnerships across JAPAC and has been involved in establishing advertising measurement products. As a Data Council Member at IAB Australia, Balraj contributes to industry education related to data usage in digital advertising. Previously, Balraj held various positions at Nielsen, including Digital Product Leadership and Pacific Operations Lead, and has experience as an industry mentor at Monash University. Educational qualifications include a Master’s degree in Business Information Systems from Monash University and a Bachelor’s degree in Business Administration with a focus on Finance from St. Xavier's College, Kolkata.