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Alastair Boyle is an accomplished marketing professional currently serving as the Head of Marketing for Europe at TikTok since February 2020, where focus is on developing innovative marketing strategies to enhance brand presence and product engagement. Prior to TikTok, Alastair held several key roles at Essence, including Global Head of Marketing Strategy & Operations and Head of Media (Global) and Category Marketing (EMEA), and gained extensive experience at Google as Global Client Partner among other positions. Alastair's career began at Steak as Commercial Director and included earlier roles in promotions and marketing at Graduate Promotions and UCL. Alastair earned a degree in Philosophy, Logic, Metaphysics, and Ethics from UCL between 2000 and 2003.