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Elouise (Folscher) Nieuwoudt currently serves as a Consumer and Marketing Insights Business Partner for Culinary Bakery and Snacks & Treats at Tiger Brands since October 2022. Prior experience includes various roles at AB InBev from June 2019 to September 2022, such as Insights Director (Acting) for the Africa Zone and Insights Manager for both BU South Africa and Adjacencies & Innovations. Elouise also held the position of Insights Manager for Category Expansion at Anheuser-Busch InBev from February 2017 to May 2018 and served as Brand Insights Specialist and Strategic Insights Specialist at South African Breweries between October 2014 and January 2017. Furthermore, experience at SABMiller as Brand Planning Manager lasted from August 2011 to October 2014, and previous roles at South African Breweries included National Sales and Market Analyst and Sales Coordinator from February 2006 to October 2011. Elouise's educational background includes a B Com Honours in Financial Management and a B Com in Accounting from the University of Johannesburg, as well as a Postgraduate Diploma from Henley Business School.