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Anita Fitria has extensive experience in business development and sales, currently serving as the NPD & Channel Development Head at PT Tigaraksa Satria Tbk since February 2013. In this role, Anita leads a team to achieve strategic sales, profit, and growth objectives while focusing on new customer acquisition and market expansion. Previous positions at PT Tigaraksa Satria Tbk include roles such as Principal Acquisition & Retention Manager, National Sales & Promotion Officer, Area Sales Supervisor, and Management Trainee, emphasizing skills in marketing strategy, sales forecasting, and team management. Prior experience at CDAGroup involved developing campaigns aligned with client objectives. Anita holds a Bachelor's degree in Public Administration from the University of Indonesia, obtained in 2012.