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Srinivasa Reddy Battula is an experienced professional in the agribusiness sector, currently serving as AGM - Vegetable Crops-Sales Lead at Tierra Agrotech Limited since May 2023, overseeing the national sales team. Prior roles include AGM - Vegetable Crop Marketing at Tierra Agrotech Limited, where responsibilities included developing and implementing marketing strategies and managing Profit & Loss. Srinivasa's previous experience encompasses positions such as Regional Business Manager at Shriram Bioseed Genetics, achieving significant growth in the vegetable seeds business, and Agri Trade Manager at TechnoServe, building the brand in the FPO market. Other roles include State Branch Manager at Indo-American Hybrid Seeds and Area Sales Manager at HyVeg, alongside earlier experience as Area Manager at National Bulk Handling Corporation Ltd-MCX and Sr. Executive at Aditya Birla Retail Limited. Educational qualifications include an MSc in Horticulture and a B.Sc. in Agriculture, complemented by a PG Diploma in Supply Chain Management.