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Petya Minkova is a Senior UX Researcher at Tide since July 2022, managing strategic projects and conducting both qualitative and quantitative research. Previously, Petya worked as a User Experience Researcher at Acronis, focusing on collaboration with design and product teams to drive research initiatives. Prior experience includes a role as a Quality Assurance Specialist at Sutherland, where Petya conducted audits and training sessions, along with positions in technical support for Google's G Suite. Early career experience includes editorial and copywriting roles, with a foundation in Publishing and Media & Public Relations from Sofia University and Software University.