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Yola Yu is a seasoned professional with extensive experience in strategy, market research, and product management within the financial services sector. Currently serving as Sr. Director of Third Party Solutions at TIAA, Yola previously held prominent roles at Penelope, where responsibilities included conducting market research to define strategic channel priorities and creating user-friendly products. At Capco, Yola formulated go-to-market strategies and orchestrated large-scale change initiatives. Earlier career positions include roles as Principal Consultant and Senior Strategy Consultant, where Yola contributed to growth strategy and market research. Yola's academic credentials include an M.B.A. from Georgetown University and a Bachelor's degree in Economics from the University of Chicago.