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María Cristina Navas is an accomplished marketing professional with extensive experience in strategic marketing and communication. Currently serving as the Gerente de Marketing at TIA S.A. since August 2017, María Cristina is responsible for developing and implementing marketing plans and campaigns to enhance sales and product launches. Previous roles include Jefa de Comunicación at TIA S.A., where strategic plans were formulated for underperforming stores, and Planner Controller, focusing on collaborative marketing plans. Additional experience includes strategic planning at Kommunik Group and research roles at Central Estrategia y Comunicación. María Cristina holds a Diplomatura in Retail Management from Universidad ESAN, a Master's in Marketing and Market Research from Universitat de Barcelona, and a degree in Social Communication with a focus on Marketing and Business Management from Universidad Casa Grande.