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Lydia Poon is the Chief Marketing Officer at Thruline Marketing, overseeing strategy for organic traffic growth for various consumer websites. Prior to this, Lydia held roles such as Head of Content Marketing at HigherEducation.com and Senior Vice President at ABUV Media. With experience in content management, marketing, and leadership roles, Lydia has a proven track record of driving traffic growth and achieving aggressive growth goals. Lydia holds an MBA from Yale School of Management and a BA in History from Stanford University.