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Penny Betts (nee Welch) is the Chief Client Officer at Threshold Sports, where Penny oversees partnerships, account management, and consulting. Prior to this role, Penny served as Head of Sponsorship and Events at Samsung Electronics, managing high-profile sponsorships like Chelsea FC and the UK Olympics. Penny also has experience as a Consultant at Octagon and as a Sponsorship and Events Manager at Diageo. Penny holds a 2:1 degree in Geography from the University of Bristol.